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BLDSCALE · "WARM STUDIO" DESIGN SYSTEM — site.css
Shared by EVERY page of bldscaleit.com. Do not fork per page.
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PAGE BOILERPLATE (every page, in this order):
… meta / title / description / OG …
Google Fonts: Fraunces (display) + Schibsted Grotesk (body)
← inline gate, BEFORE css
← subpages: ../assets/…
(svg sprite block with #i-wa whatsapp icon — copy from index.html)
…
← floating WhatsApp bubble (copy from index.html)
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HOUSE RULES: English only · NO prices · palette below is LOCKED ·
every CTA → https://wa.me/14198137014?text= ·
no testimonials, no mascot · never transition-all · 1440px AND 390px.
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COMPONENT CHEAT-SHEET
tokens --navy --navy2 --royal --blue --gold --gold-soft --red
--cream --cream2 --ink --paper --ease --disp --body
--shadow-print (flat print) --shadow-lift (floating)
.wrap max-width 1440 container w/ fluid side padding
.grain fixed film-grain overlay (first child of )
REVEALS .reveal / .reveal-tilt (+ --d:delay, --rot:tilt) — hidden
ONLY under html.js; JS adds .in via IntersectionObserver.
[data-stagger=".08"] on a parent auto-assigns child --d.
NAV .site-header > .wordmark(.sun) + nav.primary-nav >
.navlink (active page: class .active + aria-current="page")
+ .pill.small WhatsApp. Mobile: .nav-toggle burger +
.mobile-menu (#sitemenu, [hidden] until opened by JS).
BUTTONS .pill (gold) / .pill.small / .pill.big — magnetic via JS
(--mx/--my). .ghostlink (underlined text + → arrow).
LABELS .eyebrow (taped paper tag) · .handlabel(.gold/.red) —
rotated ink label · h1/h2 defaults + .it italic-gold word.
PAPER KIT .print (flyer card + .cap caption) · .logocard ·
.tape(.tl/.tr/.tc) · .pin · .note (gold sticky note)
DEVICES .vscreen (16:9 showreel frame: img.kenburns + .vslate +
.vbadge) · .phone (9:16 video mockup + .devtag label)
videos: